Texas Trademark Lawyer Tamera Bennett

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by: Tamera H. Bennett

On January 5, 2007, Forbes published that Starbucks succeed in its action against Shanghai coffee house XingBake.

The Xingbake coffee house used a very similar logo to the famous Starbucks logo. Xing, pronounced "shing" means star in Chinese, and bake, or "bah kuh" sounds like bucks. The name, logo, graphic elements, and meaning were all considered in determing an infringement.

The court ordered Shanghai Xingbake to cease using its name, pay $62,000 (US$) in compensation to Starbucks, and issue an apology in a local newspaper.

see earlier post here on 12/8/06

Read the Forbes post

Starbucks Ruling No Big Deal in China