Trademark professionals.... are these two logos too close.... is there a likelihood of consumer confusion?
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Would a consumer be confused that the source of the Rio 2016 Olympic games is the same source as the Telluride Foundation? How the marks look side-by-side is only one factor in determining a likelihood of consumer confusion questions. Other "DuPont" factors to be considered are:
Similarity of goods and services Trade Channels Sophistication of buyers Fame of the marks Other similar marks Nature and extent of actual confusion Length time of co-existence The variety of goods on which mark is used Market interface between the marks