Having a trademark attorney on your product or service branding team is key to success. A trademark lawyer can spot potential pitfalls and help you navigate the complex application and follow-up process with the US Patent and Trademark Office (USPTO).
While anyone can file a trademark application with the USPTO, there are intricacies to 1) determining the strength of your trademark; 2) reviewing how other people might be using the same or similar trademark; and 3) appropriately answering the questions on the trademark application.
The job of a trademark attorney is to guide you in selecting a strong trademark; navigate the application process; counsel you in your options if your trademark application is refused (office action issued); and prepare you for what happens after you secure a registration.
If you are ready to learn more about the trademark application process click here to speak with a trademark professional at Texas trademark lawyer Tamera Bennett's office.