Do I Need A Trademark Lawyer?

“A trademark lawyer can advise you on legal issues regarding existing trademark applications, registrations and/or common law trademark rights that may help you save money in the long run.”

Having a trademark attorney on your product or service branding team is key to success.  A trademark lawyer can spot potential pitfalls and help you navigate the complex application and follow-up process with the US Patent and Trademark Office (USPTO). 

While anyone can file a trademark application with the USPTO, there are intricacies to:

1. determining the strength of your trademark;

2. reviewing how other people might be using the same or similar trademark; and

3. appropriately answering the questions on the trademark application.

The job of a trademark attorney is to:

1. guide you in selecting  a strong trademark;

2. navigate the application process on your behalf;

3. counsel you regarding your options if your trademark application is refused (office action issued); and

4. prepare you for what happens after you secure a registration.

If you are ready to learn more about the trademark application process click here to speak with a trademark professional at Texas trademark lawyer Tamera Bennett's office.