privacy laws

Entertainment Law Update Podcast - Episode 62 - Tamera Bennett, Gordon Firemark

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Entertainment lawyers Tamera Bennett and Gordon Firemark join forces for this Episode of the Entertainment Law Update Podcast. 

Tamera and Gordon share their insight on film/tv legal issues; music law; trademark law and copyright law in space.  Listen to learn the latest on Robin Williams' rights of publicity estate planning, MP3 tunes damage award, the Grooveshark ruling and much more.


4 Legal Tips To Protect My Mobile App

 Image CC2.0  Johan Larsson


 Image CC2.0 Johan Larsson

You've searched every App store out there and know exactly what's missing. You're ready to take that idea out of your head and turn it into a money making venture. Read on for four areas where you can get tripped up in developing and launching your mobile App.

4 Legal tips to protect my mobile app

1. Have a written agreement with the App developer: You need to know if you own the App and the IP in the app. It seems like an easy question, but often when I talk to App developers and folks with App ideas, they don't understand who actually owns the finished App. If you are hiring someone to develop your idea into an App, make sure you have a written agreement spelling out who owns what.  Even more important, make sure you understand that agreement. Your App might include intellectual property including patents, copyrights and trademarks.

If you are hiring someone to develop your idea into an App, make sure you have a written agreement spelling out who owns what. Even more important, make sure you understand that agreement.

2. Have a written privacy policy: The Federal Trade Commission requires a privacy policy; California law, as well as other state's laws, requires a privacy policy and if you plan on launching out of the country, you need to understand those laws, too.

3. Have a unique product name and a trademark application ready: A trademark is a brand identifier that helps your consumers distinguish your product or service from similar products and services in the marketplace. If you've checked the iTunes Store or Google Play lately, you know they are crowded marketplaces and the name of your App has got to stand out and be memorable.

4. Have your App compliant with submission requirements: If your App is misleading to consumers and provides inaccurate descriptions of the App's functionality, it will most likely be rejected by the iTunes Store and Google Play. This will send you back to the drawing board and delay the launch of your App.

25 Tips For Launching Your Mobile App in 2015

Image CC2.0 Jason Howie  

Image CC2.0 Jason Howie
 

California has one of the most stringent privacy laws that applies to websites and mobile apps that target California residents.

From marketing to tech to legal, there's a lot to learn before you launch your mobile app. My top three tips to a successful app launch in 2015 are Privacy, Privacy, Privacy.

Targeting kids with your app?: Make sure you comply with California’s new law “Privacy Rights for California Minors in the Digital World” effective January 1, 2015. Don’t be marketing tobacco, alcohol, tanning beds and a long list of other items to those under 18.

Is Your App Available in the EU or on a device that might be used in the EU?: You must comply with European Union privacy laws. Which means the end user needs the ability to consent to a lot of the ways in which the user’s data is processed.

Do you have a posted and easily accessible privacy policy in your App?: California has one of the most stringent privacy laws that applies to websites and mobile apps that target California residents. Since you can’t control who downloads your app, you must comply with The California Online Privacy Protection Act.

Penalties can vary for violations of these laws, but the California Attorney General actively pursues violators of the California Online Privacy Protection Act and has gone after Delta Airlines and Amazon for their non-compliance.

Click here for 25 Tips For Launching Your Mobile App - including my legal tips. I am not affiliated with Zco Corporation nor do I endorse or sponsor their post