product placement

Entertainment Law Update Podcast Launching

Launching April 20th, Entertainment Law Update is an audio podcast featuring Entertainment lawyers Gordon P. Firemark and Tamera H. Bennett. Every month, our hosts and guests will survey the legal landscape of the entertainment industry, discussing the top cases and news stories of interest to lawyers and entertainment business professionals.

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Each episode will feature a news roundup, discussion of recent case law, and an in-depth discussion on a legal issue, or other practical topic of interest to our listeners.

Attorneys who listen can opt into receiving continuing legal education credit*, and the programs will be of interest to all entertainment and media professionals.

Producer and host Gordon Firemark says, “We’re really hoping this will be a dialogue with our audience. Listener feedback is more than just welcome, we’re counting on it. Our colleagues in the legal profession are encouraged to submit topic ideas, and we hope to select guests to join us from those who submit ideas.”

Listeners can find (and listen to) the podcast at http://www.entertainmentlawupdate.com or can subscribe using the iTunes store** or the handy links on the website.

*(pending approval by applicable bar associations) **(available soon)

Filmmaker's Panelist Named: Fort Worth Fearless Film Festival

by Tamera H. Bennettposted April 9, 2009

The Fort Worth, Texas Fearless Film Festival announced winners and schedules here.

Filmmakers’ panels, new this year to the Fearless Film series, survey legal frameworks for as well as resources available to Texas filmmakers in three sessions Saturday, April 18 in the downtown Fort Worth library’s Chappell Meeting Room.

Copyright Law & Fair Usage, 1 to 2 p.m. Panelists are Tamera Bennett, a copyright attorney; Linda Kordek, music talent agent for The Agency Group; Carty Talkington, feature film director/producer best known for Love and a .45; and Mark A. Nobles, producer.

Texas Filmmakers Resources, 2:30 to 3:30 p.m. Panelists are Meg Gould, assistant director Dallas Film Commission; Bryan Poyser, director of artist services for the Austin Film Society; and Tiffany Kieran, DFW area producer and production manager.

Texas Filmmakers Grant workshop by Bryan Poyser, 3:45 to 4:45 p.m. Poyser, director of artist services for the Austin Film Society, leads this Texas Filmmakers' Production Fund workshop. Since 1996, the Austin Film Society's Texas Filmmakers' Production Fund has supported Texas filmmakers by awarding $930,000 in cash, goods and services to 265 film and video projects. Deadline for the 2009 cycle is June 1, and filmmakers who have resided in Texas for at least one year are eligible to apply for up to $25,000 in project funding. Poyser will lead filmmakers through the application process step-by-step.

Bob Marley "One Love" of Merchandising?

by Tamera H. Bennettposted February 12, 2009

Bob Marley's estate inked a merchandising agreement with private equity group Hilco Consumer Capital for the rights to license not only the reggae singer's name & likeness, but also other branded products under the Tuff Gong, One Love, Three Little Birds, Catch A Fire and Relics of Antiquity names.

Reports state an influx of $20 million to the House of Marley, LLC for Hilco to acquire a 50% interest in the House of Marley.  "House of Marley would earn a royalty of 5% to 10% on sales of licensed products, according to a person familiar with the matter."

One of the first missions after the acquisition is to crack down on the estimated $600 million lost to counterfeiters each year.

In addition to Marley's name and likeness rights, what trademarks will be used? Filed with the USPTO, there are currently 2 active registrations and 17 pending applications listing Fifty-Six Hope Road Music Limited as the owner/applicant. The goods and services range from coffee to clothing.

There are also pending trademark applications in the applicant names of Tuff Gong Clothing, LLC and TG CLOTHING, LP.

In addition to the trademark rights, the family plans to be more aggressive in licensing the sound recordings and songs written by Bob Marley.

Don't Believe Everything You Read

by Tamera H. BennettSeptember 24, 2008

Don't jump off a bridge because your friend does and don't believe everything you read. I made a post last week entitled "Product Placement In Songs" and linked out to a WIRED Blog article as a reference.

It was a spam scam. WIRED picked up a spam article which was then taken for the truth by many in the business, including myself.

I have deleted the links out on that Blog entry and the comment/confession of the spammer left on my blog. I do not do this to silence any voice, but to simply stop my readers from linking out to a spammer.

Sorry for leading you astray.

Product Placement In Songs

by Tamera H. BennettSeptember 19, 2008

Here is an intersting article on the process of soliciting songwriters to include brand names in their songs.

Thanks to attorney Catherine Hough for the link.

UPDATED 9 24 08: The link has been removed from this post. Please read this follow up post here.

Lipstick Jungle Product Placement

Tamera H. BennettFebruary 29, 2008

Clearly Maybelline cosmetics has signed on as a BIG advertiser for the new hit show Lipstick Jungle. I have been waiting for an actual product placement to occur in the program. Last night you had to be listening close to here the reference to an upcoming Maybelline photo shoot.

This was built into the scene where Mike tips his hand to Nicco regarding his knowledge of Kirby.

Also, Counterfeit Chic was wondering when charactor Victory Ford would discover the theft of her fashion designs ..... tune in next week to see if there are any exciting legal battles regarding this issue on the show.

Product Placement: What's Your Shade of Lipstick?

by Tamera H. BennettOctober 1, 2007

I was watching a rerun of "The Closer" tonight and suddenly a REVLON gift bag was in focus with Kyra Sedgwick as she tried on new shades of lipstick. There was even a drop of the product name and lipstick shade in the script.

Revlon also had product placements in the new series "Side Order of Life." This placement was quite a bit more obvious. In addition, Revlon purchased a lot of commercial airtime in the particular episode with the product placement.

On the search for other interesting product placements for Revlon lipstick. Please post any other sightings.

If anyone has any ideas or links on how much money Revlon is spending to reach me, their target market, please let me know.

(I did not get to watch all the episodes of "Saving Grace." Shoot me know if Holly Hunter's character starts wearing Revlon.)

Update: It looks like the link referenced by the underline of "Revlon Gift Bag" will not work unless you sign up for a MediaPost account. It is an interesting article on product placement in "The Closer." Relvon is not the only brand that is making a guest appearance with Kyra Sedgwick.