Honest Tea Trademark vs Honest Tea Trademark

The Coca-Cola Company dropped a trademark opposition proceeding in Australia against an Australian company selling and marketing tea beverages under the brand HONEST TEA. According to the Australian Trademark Office records, Teavolution Pty, Ltd filed the trademark HONEST TEA in Australia in 2005 and received registration(s) in 2007.  Honest Tea, Inc., a division of The Coca-Cola Company, pursued a cancellation of the mark with the Australian trademark office claiming Teavolution was not using the mark.  Honest Tea, Inc. has a pending trademark application in Australia.