Think Like A Fan - A TedX Talk - Building Your Fanbase

Our future as business people and artists is dependent upon our ability to think like a fan.
— Bob Moczydlowsky

Bob Moczydlowsky, Twitter's head of Music, talks about building a fan base by giving away the best of what you, the artist/talent, has to offer.  He discusses how Drake and Jimmy Fallon effectively use Twitter and other social media sites to connect with their fans. And, talks about how a $4 beer created "The Best Night Ever" for Kid Rock fans.

Moczydlowsky is charged with developing music-related partnerships and strengthening Twitter's relationships with influential artists.

What do you think? After watching the TedX talk, should artists/talent give away the best for free?

TED Talks are licensed under the Creative Commons license "Attribution - NonCommercial - NonDerivative"