Bob Moczydlowsky, Twitter's head of Music, talks about building a fan base by giving away the best of what you, the artist/talent, has to offer. He discusses how Drake and Jimmy Fallon effectively use Twitter and other social media sites to connect with their fans. And, talks about how a $4 beer created "The Best Night Ever" for Kid Rock fans.
Moczydlowsky is charged with developing music-related partnerships and strengthening Twitter's relationships with influential artists.
What do you think? After watching the TedX talk, should artists/talent give away the best for free?