by Tamera H. BennettJune 12, 2007

Google announced today plans to implement video recognition in conjunction with video postings on YouTube.

YouTube executive Chris Maxcy told news agency Reuters the tool would be tested in a month's time. The tool, when implemented will allow a "fingerprint" to be placed on copyrighted videos. The copyright holder could then determine whether or not a posting remains on YouTube. If a posting remains on YouTube, there is talk of a revenue sharing arrangment between YouTube and the copyright owner.

The technology will be beta tested with numerous partners such as Time-Warner and Disney. If successful, the product will be rolled-out to all copyright owners.

At least YouTube can not longer argue they do not have the technology to block infringing posts. Are the impending lawsuits finally making YouTube and Google realize the shield of the DMCA may eventually be removed?

I applaud YouTube/Google for moving in the right direction. It still frustrates me as an attorney and an owner of intellectual property that the burden will continue to remain on the copyright holder to police the content on YouTube.

Reuter's Report Read the BBC report Read the Houston Chronicle article