Levi's "Red Tab" Protected Trademark in EU

Written By Tamera H. Bennett

Levi Strauss sued and succeeded in a claim of trademark infringement against a  German competitor that attached a "red tab" to its jean pocket. In the US, Levi Strauss has been using the "red tab" since 1936  on pants/overall pockets.  In the US the "red tab" federal trademark registrations from 1936 do not mention the word "LEVI'S" on the tab.  The concern raised in the recent dispute with German company Colloseum Holdings was that Levi Strauss does not offer jeans in the EU with only a "Red Tab."  The tab always includes the word "LEVI'S."

Tamera H. Bennett

Tamera H. Bennett is a wife, mom, lawyer, mediator, blogger, podcaster, and legal writer. For two decades she’s helped clients protect what they create by practicing trademark, copyright and entertainment law in Texas and Tennessee.

Tamera has co-hosted more than 85 episodes of the Entertainment Law Update Podcast since 2009. And, she’s been honored to write for BILLBOARD magazine and the TEXAS LAWYER.

In the summer of 2015, Tamera backpacked 100 miles over 10 days with her son's Boy Scout Troop. Tamera walked her first half-marathon in 2012 and walked the Cowtown Half Marathon in February 2016 and February 2017 with a PR each time. You can visit Tamera’s blog at createprotect.com and follow her on Twitter @tamerabennett.

http://www.tbennettlaw.com
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